Method Competence
Clear processes as reliable success factors.
Planning Process
In the analysis phase Pharmexx finds out about the market and the competition. Interviews with opinion leaders, healthcare professionals and patients produce a complete quantitative picture which is supplemented by quantative aspects. Targeting and segmentation are the basis for target group specific product positioning. Alongside hard facts, the experience of marketing experts goes into the creation of a sound plan which is the basis for all operative measures.
Implementation Process
Integrated sales and marketing approaches co-ordinated by Pharmexx project managers increase the marketing efficiency. Pharmexx starts a pilot phase in close consultation with the customer which is rolled out nationally and also internationally. Accompanied and controlled by tight project management. The integration of individual employees or whole teams in customer structures has been daily business for Pharmexx for years. Targeting and segmentation as well as the use of modern CRM systems support the employees locally.
Networking Process
Pharmexx can call on valuable services from Celesio with regard to innovative marketing and sales solutions. When it comes to launching OTC products, unique marketing opportunities come from one source with Celesio Pharmacy Solutions and Celesio Patient and Consumer Solutions.
Evaluation Process
Pharmexx has introduced a Key Performance Indicator (KPI) system for all decisive business processes which defines targets, creates transparency and ensures quality. At the same time our EMTS/CRM solutions are an important element.